Everyone wants to look beautiful. This fact has powered the beauty industry to be one of the fastest growing industry in the world. But that’s not the only factor that can power the growth of your salon or beauty parlor in today’s world. Advancements in technology and consumer behavioral shifts have changed the way consumers interact with beauty professionals. With less time and patience than ever before, customers want a quick and painless way to pamper themselves. It is a fact that with the onset of beauty on demand, customers are least interested to walk in to a salon and spend their precious time at your outlet. Instead, people want a stylist to visit them at their location that too at a time that is best suited to them.
Startups, small business owners as well as big salon chains are swiftly switching to beauty on demand platforms in order to get ready for the future. A business that is innovative enough and changes its model according to the ongoing trends is already on the right path to emerge as a winner over others. In this post, I’ll introduce you to the ongoing trends in the beauty industry and the possible on-demand business models in the beauty industry. As of now, the beauty industry is over $250 Billion and a lot of entrepreneurs are vying to take a share out of this enormous market. Here are the possible business models that can be implemented in beauty on demand space
One model that works best for the on demand beauty industry is a marketplace model where your online platform would match stylists with customers, the same way as Uber drivers are matched up with customers who request a ride. Maybe, this is the reason as to why beauty on demand is also called Uber for Beauty. The matching of the customer to the stylist could be automatic or manual. Hence, this beauty on demand business model is further divided into 2 categories.
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